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WHO EEM phrase lends itself to a lifestyle that uplifts or encourages positivity in every situation. Who eem It’s a word that symbolizes freedom of expression for the everyday, hardworking person. It can be used in any context. My personal philosophy is that anything you want in life is on the opposite side of self-doubt and fear. Passionately make your dreams rise to the occasion in the face of adversity and do it with a who eem mentality.